OUR HISTORY

For more than a decade, Sarah Weiner and Samantha Allen have been close collaborators, pairing Sarah’s big-picture vision with Samantha’s strong execution to build and support a network of 2,500 sustainable food producers and grocers. In their tenure leading the Good Food Foundation, it shifted more than $200 million in sales from the industrial food system to sustainable, socially responsible alternatives.

Meet the Team

A woman with curly hair wearing a red dress with black embroidery, standing outdoors at an event, with people around her, some taking photos.
A woman with wavy red hair wearing a large wide-brimmed hat with sections of pastel orange, purple, and cream, standing against a bright pink wall.
  • Samantha has spent the last 11 years working with and advocating for small food crafters.

    After graduating from the University of North Carolina at Chapel Hill, where she studied both Archaeology and Anthropology, Samantha moved to the West Coast. She joined the Good Food Foundation in 2014 where she helped launch and grow the Good Food Mercantile alongside Sarah.

    Samantha is excited to continue supporting and connecting with the sustainable food movement through Project Americana.